Positive space is best described as the areas in a work of art that are the subjects, or areas of interest. Negative space is the area around the subjects or areas of interest. After a few years of working together, Samantha of Art+Loom and Hilary Matt noticed that they were always trying to play with texture while keeping the tones completely neutral. They felt there was a void in the market for daring bold neutral rugs that could be used in any kind of room.